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Using the META Title Tag and Other META Tags
As the world of SEO has changed and evolved, one of the most important factors today for your site’s ranking has been the proper usage of the META title tag. The title tag often gets overlooked when compared with other factors like keywords in your content. However, it should be looked at as one of the most important elements for proper SEO. Remember these important rules, guidelines and considerations for the META tags and you’ll begin to see better results.
First of all, the recent news that has everybody talking is that the major search engines have announced that they no longer use the META keywords tag. In fact, Google hasn’t used the META keywords tag for years. This comes as a surprise to many people who have focused their SEO efforts on this, however everyone can now put the debate to rest. Neither Google nor Yahoo! use META keywords to determine a site’s ranking in the results.
Despite this change however, the META title tag for SEO is still used, and is still extremely important. This is the title that will be displayed when your site shows in the search engine’s results, and it helps to tell the search engine what your site is all about. While the META keywords tag is effectively dead, you can still use your targeted keywords in other spots, such as the META title tag.
While you shouldn’t waste your time with META keywords anymore, you can still include your primary keywords in your META title tag. This is a great way to help rank for a particular search term or query, and it will definitely help your overall SEO. An important factor however is to not keyword stuff, and to keep your length short. Your META title should be no more than 65 characters long because anything more than that gets cutoff.
Another important thing to remember with your SEO is that the META description tag is still used widely as well. This is another great place to include a few of your keywords as long as you don’t keyword stuff. Here, the target length should be less than 160 characters, giving you more room to write a few sentences of a proper description that will get displayed when your website shows up in the results of a search engine.
As you can see, with both the META title and description tags the length of your included text is very important. Keeping them short and sweet will go a long way towards helping your SEO. Also, as mentioned, be sure to avoid keyword stuffing and instead focus on including just a few of your most important keywords on any particular page.
A decade ago it seemed that META keywords were the most important SEO factor. Then as time went on, it became gradually less important, and now it’s not used at all. That’s the way that the world of SEO works. Now, the META title and description tags have gained great importance to helping your ranking. So include them on all of your pages and use them properly to see great SEO results.
Check out RankFast to get more great resources on search engine marketing. You can also check out our advanced SEO services.
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