 |  |
 |  |
Get Going with Google Adwords
Nothing on the internet gives more website owners more advertising options than Google Adwords. Pulling the entire internet out of the crash of the’90’s, Adwords has evolved to offer a multitude of user-friendly tools to reach the internet’s largest search audience while making sure ad budgets are well spent. Largely due to Google Adwords, the internet has become the world’s fastest growing hub of commerce, and the single best place for entrepreneurs to search for customers and sales. Before you build your own profit dynamo with Google Adwords, however, there are some basics you need to know.
It only takes five minutes to sign up for Adwords (http://www.adwords.com) from your Google account. You can fund your Adwords for just $10. When you log into Adwords for the first time, one thing you will notice is that there are many options. Don’t start your campaign by playing with Adwords display options. Start your campaign by choosing your keywords.
While you can certainly find keywords on services like Wordtracker, the best keywords will be those you think up yourself. That’s because users judge your site (and Google ranks your pages) on the basis of content, not just keywords. If a keyword has a great KEI and seems like it would roll in traffic for you, it won’t do you any good?and could do you real harm?if you don’t have useful content to match.
That’s why you brainstorm to create your own unique list of keywords. Think of what makes your pages the absolute best on the net. Think of what makes your content stand out. That’s where you will find your keywords. Once you have a list, and 10 words and phrases is enough, then and only then use the Adwords keyword selection tool. What the keyword selection tool can do for you is to tell you which keywords that describe your content are being actively searched on the web. Any word or phrase that has a high search volume and low competition is a good place to start your campaign.
Limit the number of keywords you use in your first campaign. You won’t be able to test your results, at least you won’t be able to test your results very easily, if you start with more than 10 to 15. More than 15 keywords can make it very hard to control your budget while you are waiting to find out if the keywords generate revenue. Next create a single ad, direct, to the point, and suggesting at least one major feature of your site. When you have your keywords, and your ad, then it’s time to set your budget.
Google Adwords lets you set your budget in terms of a daily rate. For instance, if your budget is $25 a day, Adwords will run ads until $25 has been spent, and then start over the next day. There is an option that allows you to spend your ad money evenly through the day. You may want to experiment to see which option brings you the most web traffic that generates the most sales. That kind of analysis takes time, which is why it is a good idea to stick to those 10 to 15 keywords until you have some useful data on your campaign.
With Google Adwords, you have total control over how your ads appear. You control when they appear. You control how much you pay for a click and where your ads are displayed. As you learn to use all these tools in ways that drive your traffic and generate sales, Google Adwords will prove to be your most useful tool for growing your site and your profits.
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
Random Posts
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Copyright Technology Computer – Video Games Tips & News |
Comments
No comments yet.
Leave a comment